What is Rumble Alberta?
Rumble Alberta is a tourism initiative of the Canadian Motorcycle Tourism Association (CMTA) designed to celebrate and promote motorcycling and all rubber tire tourism across Alberta.
This program connects riders with Rider Friendly® businesses, accommodations, and attractions, helping communities grow their tourism economy while offering motorcyclists and all travellers memorable travel experiences.
Why Rumble Alberta Matters
Motorcycle tourism is a growing part of Alberta’s visitor economy.
Riders often travel in groups, stay longer, and contribute significantly to local businesses.
By showcasing rider-friendly destinations, Rumble Alberta helps communities:
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Attract more visitors
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Strengthen local economies
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Support small businesses
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Promote Alberta as a premier motorcycle tourism destination
How It Works
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Riders and drivers explore Alberta through curated routes, attractions, and communities.
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Businesses gain visibility by joining the Rider Friendly® Directory and completing Rider Friendly® Training.
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Communities benefit from increased tourism and stronger connections with visitors.
Membership & Participation
Businesses and communities that join Rumble Alberta receive:
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Marketing exposure through tourism promotions and Rider Friendly® listings
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Training access for accommodations providers and service-based businesses
- Soft Skills training access for all businesses
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Community involvement in a nonprofit initiative that supports veterans, youth, and tourism growth
A Nonprofit Mission
Rumble Alberta is proudly operated by the Canadian Motorcycle Tourism Association (CMTA), an Alberta-registered nonprofit.
Membership fees help fund community projects such as:
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Veterans Memorial Gardens + Interpretive Centre
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Wayside Fallen Riders Memorial Park
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Affordable workforce training through GrowBizSkills.ca
Get Involved
Whether you’re a rider, a business owner, or a community leader, Rumble Alberta is your invitation to be part of something bigger — promoting motorcycle tourism while strengthening Alberta’s communities.
👉 Learn More About Joining Rumble Alberta
📧 Contact us at
Closing Statement
Rumble Alberta connects riders, businesses, and communities — building stronger tourism, promoting rider-friendly destinations, and supporting the nonprofit mission of the CMTA.
