Why Accommodations Providers Need a Rider Friendly® Membership and Rider Friendly® Training
Motorcycle tourism is a growing part of Canada’s travel economy. Riders often travel in groups, stay multiple nights, and spend significantly in local communities.
Accommodations providers who understand their unique needs gain a powerful competitive edge.
Rider Friendly® Training, offered through GrowBizSkills.ca, helps hotels, motels, campgrounds, and short-term rentals deliver exceptional service to motorcycle travelers — ensuring comfort, safety, and loyalty.
What You’ll Learn in Rider Friendly® Training
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How to welcome and support motorcycle tourists
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Understanding the unique travel patterns of riders
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Best practices for safety, parking, and storage
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Communication tips to build trust and loyalty
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Turning rider visitors into repeat guests and ambassadors
This training is delivered online, self-paced, and includes a certificate of completion for your staff records.
Special Benefits for AHLA Members
Through our partnership with the Alberta Hotel & Lodging Association (AHLA), accommodations providers receive extra value when completing Rider Friendly® Training:
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Free Training Access – Rider Friendly® Training is included at no cost for AHLA member properties.
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Complimentary Rider Friendly® Signs – With support from Braithwaite Boyle Accident Injury Law, hotels with at least two staff members completing the training receive free signage to proudly display their Rider Friendly® status.
This signage helps your property stand out to motorcycle tourists while showcasing your commitment to welcoming all guests.
Why It Matters
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Motorcycle travelers stay longer and spend more than the average tourist.
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Customer experience drives reviews and referrals — riders actively share their best (and worst) stays.
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Small adjustments deliver big results — from secure parking to a welcoming check-in.
By completing Rider Friendly® Training, accommodations providers demonstrate a commitment to service that benefits every traveler, not just riders.
Membership Advantages
Accommodations providers who complete Rider Friendly® Training are also encouraged to join:
Rider Friendly® Business Association
Be listed in the Rider Friendly® Directory, where riders actively search for welcoming businesses. Training access is included with membership.
Rumble Alberta
Be part of a tourism initiative that promotes rider-friendly destinations across Alberta. Rumble Alberta Membership includes free training and marketing exposure.
Why Join?
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Marketing advantage: Visibility to thousands of riders through Rider Friendly® and Rumble Alberta promotions.
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Community connection: Support a nonprofit initiative that strengthens tourism and small businesses.
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Practical training: Build staff confidence in serving riders and all guests.
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Mission impact: Membership fees help fund veteran, youth, and community programs through the Canadian Motorcycle Tourism Association (CMTA).
Get Started
Make your accommodations more welcoming, boost guest satisfaction, and connect with a growing tourism market.
👉 Learn More About Rider Friendly® Memberships
👉 Learn More About Rumble Alberta
📧 Questions? Contact us at
Closing Statement
Rider Friendly® Training helps accommodations providers raise service standards, attract more riders, and benefit from nonprofit-driven tourism initiatives like Rumble Alberta and the Rider Friendly® Business Association — with added recognition through AHLA partnerships and Rider Friendly® signage.
