In today’s information-driven world, personal branding is essential for success. If you don’t define your image, others will do it for you—often inaccurately. Managing how you're perceived, especially online, is critical. This workshop will help you take charge of your public image by guiding you through key strategies for building, refining, and protecting your personal brand. You’ll learn how to shape your image, use social media wisely, maintain a professional appearance, and respond effectively in a crisis. A strong, clear brand enhances credibility and creates lasting impact.